With the advent of smartphones, the way companies and celebrities communicate with their fans has radically changed. Be it the promotion of movies, press conferences or album showcases, everything is now done online, through social networks and live feeds. Oppa Thinking brings this ever changing practice to the TV by asking every week two celebrities to create their own PR videos the way they see fit, with the help of directors specialized in it. Once their videos are online, they tally the number of new fans until the next week when they announce a winner.